TOLO TV announced leading telecommunications operator Roshan as the lead sponsor and energy drink Big Bear as the second sponsor of the extraordinarily popular talent quest “Afghan Star”, which will debut its highly anticipated 7th season on Friday 4th November at 9pm.

Sealing the partnership at TOLO TV headquarters in Kabul today, both sponsors will embark on a highly integrated, on-air and off-air campaign that will incorporate television and radio advertising, product placement, featured product promotions and competitions across traditional media, social networking and digital platforms.Roshan are sponsoring Afghan Star for the seventh consecutive year.

Big Bear are first time sponsors.“Roshan is pleased to partner with TOLO TV for the seventh season of ‘Afghan Star’, as part of our commitment to support, showcase and develop local Afghan talent. We believe that ‘Afghan Star’ is an important vehicle to share and promote the country’s diverse regional cultures and experience,” said Altaf Ladak, Chief Operating Officer,Roshan.

“Since 2004, Roshan, Afghanistan’s leading telecommunications provider, has been supporting MOBY Group, which owns TOLO TV and other leading media brands in the country. Roshan was one of MOBY’s first advertisers and since then, we have grown to be strategic partners,

using telecommunications and media to bring people closer to whom and what’s important to them.” Engineer Baryalay Atefi, Marketing Director for Big Bear added, “Big Bear Energy Drink is an active sponsor of numerous local and international reality and sporting shows, and we are proud to be a partner of ‘Afghan Star’ in its seventh season. We believe the show motivates and inspires thousands of young Afghans across the country and contributes to uncovering new talent, as we have witnessed in the
last 6 seasons of the show.”

MOBY Group owns and operates world-class integrated media industries in developing nations. Its popular and award-winning brands in Afghanistan include TOLO TV, LEMAR TV, ARMAN FM, Arakozia FM, Afghan Scene Magazine, TOLOnews and Kaboora Production. MOBY Group is also a JV partner with News Corporation in the popular FARSI1 and Zemzemeh stations, broadcasting in to Farsi-speaking audiences in Iran and neighbouring countries. Its estimated combined audience size is over 45 million.

Roshan (Telecom Development Company Afghanistan Ltd) is Afghanistan’s leading telecommunications provider, with coverage in over 230 cities and towns and over 5 million active subscribers. Roshan directly employs more than 1,200 people and provides indirect employment to more than 30,000 people. Since its inception eight years ago, Roshan has invested approximately $500 million in Afghanistan and is the country’s single largest investor and taxpayer.
Roshan is deeply committed to Afghanistan’s reconstruction and socioeconomic development. The Aga Khan Fund for Economic Development (AKFED), part of the Aga Khan Development Network (AKDN), is a major shareholder of Roshan and promotes private initiatives and building economically sound enterprises in the developing world. Also owned in part by Monaco Telecom International (MTI) and TeliaSonera, Roshan brings international expertise to Afghanistan and is committed to the highest standards of network quality and coverage for the people of Afghanistan.

Regular, BB sugar-free, BB cola and BB coffee is currently present in more than 20 countries all over the globe. Selling over 20 million cans yearly; it is known to be one of the best practical beverages that isfast effective to body in terms of physical and mental acceleration. Big Bear is one of the world’s most powerful energy drinks. It is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyle. Effects are appreciated throughout the world by top athletes, dope b-boys, students and drivers on long journeys.